Current Semester Office Hours:

Monday and Wednesday 8:00-10am and

2:00-4:00pm

Tuesday and Thursday 8:00-11:00am

and by appointment

Professional Highlights

Academic Preparation

PhD: University of Georgia

Teaching Areas

Marketing Research

Recent Publications

Loda, M., Coleman, B. (2007). Sequence Matters: A More Effective Way to Use Advertising and Publicity. Journal of Advertising Research, 45:4, 362-372.

Miller, M., Coleman, B. (2005). Marketing on the Internet: An Integrated Course. Issues in Information Systems.

Coleman, B. (2002). Appealing to the Unchurched: What Attracts New Members?. Journal of Nonprofit and Public Sector Marketing, 10 (1), 77-91.