Current Semester Office Hours:

Tuesday and Thursday 2:30-5:30pm

Wednesday 1:30-4:00pmor by appointment

Professional Highlights

Academic Preparation

PhD: Clemson University

Teaching Areas

Marketing

Advertising

Consumer Behavior

Recent Publications

Loda, M. Always on My Mind: Recall of Daily Travel Occurrences. Journal of Travel & Tourism Marketing/The Haworth Hospitality Press, 18 (3), 1-10.

Loda, M. How Potential Tourists React to Mass Media Marketing: Advertising versus Publicity. Journal of Travel & Tourism Marketing, 18 (3), 63-70.

Loda, M., Coleman, B. Sequence Matters: A More Effective Way to Use Advertising and Publicity. Journal of Advertising Research, 45 (4), 362-372.

Loda, M. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of Travel Research/Sage Publications, 45 (3), 259-265.